Define the understanding of Google for Search Engine Optimization

Google create more than one billion web searches per day. Google is the higher priority for all small business owners. The main goal of Google search’s to organize the world’s information. Before understand how your page is ranked, firstly understand Google itself. Google provides many tools for your Search Engine Optimization. But today Google Webmaster Tools gives advance search expert for evaluating and planing her or his search efforts.

Search Engine Optimization is a concept that build your website properly and specifically. Google mainly focus to look at what kind for content of website and then bring up that website when somebody search for related keywords. Because of Google’s unknown algorithm the SEO have a drawback that it’s mostly guesswork.

This is necessary to measure of how many other sites link to you. If large number of people talking about you and your website online then you are seen as more related in your industry, Which is known as Google’s PageRank. PageRank can help you to get active in cyber-community through improve PageRank. Anyone doesn’t fooled Google by strategic addition of keyword into low-quality content. Google’s PageRank algorithm is little complicated, but it is mainly designed to deliver users the most relative and best content possible.

How Search Engine work ?

Search Engine is work as answer machine. When a person perform an online search, search engine does two things: firstly, it returns only those results that are useful and relevant to searcher’s query and second, it ranks those results according to the popularity of the websites serving the information. Search engine is a software system that mainly designed to search for information on world wide web. The information given by search engine may be images, mix of web pages and other type of data and files.

Search engines are special sites on the Web that are designed to help people find information stored on other sites. A search engine operates some steps (I) web crawling (ii) indexing (iii)searching. A web crawler started with the list of URLs for visit. When the crawler visit these URLs, it identifies all the hyperlinks in the page and add them to the list of URLs for visit, it is known as crawl frontier.

The main purpose of indexing is to optimize performance and speed in finding relevant documents for search query. The web search query is a query that when a user enters into search engine to satisfy her or his information requirements. When the user enters any query into search engine , the engine examine its index and providing a list of best matching web pages related to user’s need.


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