SEO is known as SEARCH ENGINE OPTIMIZATION, it is all about optimizing a website for search engines. The SEO composed of both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
Google™ promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages.
Search engine optimization is divided into two basic ways : on-page, and off-page optimization. On-page optimization refers to website elements such as HTML code, textual content, and images. And second, Off-page optimization is refers, to back links (links pointing to the site which is being optimized, from other relevant websites).
SEO for any website is really affected by site design. Its very important to have a targeted audience for the website. During site designing, the important factors that should keep in mind are :
Does your design meets targeted audience or not ?
The navigation of your site should be easy. Don’t let the visitors to make extra clicks.
Site content should not be so heavy that it takes time to load, because the longer your page takes to load, lesser will be the clicks on website.
To rank well and stay on top, each page of your website should contain a logical topic related to visitors search. Every page must have unique title, and a meta description. Other relevant factor is to make visitors to ask there questions or allow them to give feedback for any service or product on website.
The most important factor to understand that what kind of content your targeted audience looking for. Create a good site, write content that people need and make it easy for them to share it.